AND ADVERTISING OPPORTUNITIES
Allegheny Mountain Raceway (AMR) is a 1/3 mile slightly banked dirt oval racetrack located in the village of Lamont, south of Kane, PA. It is convenient to both US Rt. 219 and US Rt. 6. The track staff is dedicated to providing its drivers and fans with a clean, well run facility to both participate and watch.
Stock car racing is one of the countryís fastest growing spectator sports and its fans are among the most loyal. This loyalty extends not only to the drivers themselves that race each week but also toward the businesses that support the drivers and the tracks at which they compete. In fact, most surveys show that over 70% of weekly fans actively buy from companies involved in racing.
By teaming up with AMR, a business can show its support for racing and take advantage of this tremendous fan loyalty. It also provides a business with substantial exposure to the local market at a very reasonable cost. The track offers a number of different opportunities including event sponsorship, billboard displays, program advertising, award sponsorships & divisional naming rights. Each of these sponsorships are detailed below. Package deals combining several of these opportunities are also available. AMR will also be glad to work with a business to create their own unique sponsorship or promotion ideas. Contact Information is available at the bottom of this page.
Event Sponsorship - A sponsor of a dayís events receives advertising & publicity for the sponsored event, sponsorís name on all printed schedules, VIP passes for sponsorís guests, an opportunity to display products and provide giveaways or samples, race day announcements at the track, post race coverage featuring sponsorís involvement, and on track victory lane presentations with company officials if desired. Program Advertising- Each week a detailed race program is printed and available for sale at the track. Businesses have the opportunity to place a repeating ad in this highly desired publication. The programs feature victory lane photographs, driver rosters, point standings, previous race coverage and action photos. Highly desired inside and outside cover spots are also available. Rates for the entire season are very affordable. Pro rated rates are available for ads placed during the season. In addition to sales at the track, copies of the program are also distributed to car dealerships, doctorsí offices, libraries and other waiting areas throughout the twin tiers during the season. Additional extra copies are also distributed at area pre-season stock car shows to further increase exposure.
Billboard Displays - Highly visible billboards provide an excellent opportunity to put a companyís name in front of race fans. Boards are available in a number of different sizes and can be placed directly in front of the grandstands, in the infield, near the pit gate entrance or other prearranged locations throughout the track property. Track announcers also do billboard sponsor rundowns throughout the season, providing race fans with further information about each billboard advertiserís business.
Award Sponsorship - Various season long awards programs are available for sponsorship on an annual basis. These include rookie-of-year awards, best appearing car awards, favorite driver awards, and sportsmanship awards. Sponsorís business will be featured in all mentions by track announcers of the award programs and in all print material featuring the awards throughout the season. Sponsors are also encouraged to participate in award presentations to the drivers at the end of the season.
Division Naming Rights - Corporate level naming rights are available for all classes run at AMR. All track schedules and advertisements feature the companyís name associated with their race division. In addition, press releases and track announcements will also highlight the business each week. Sponsors can provide track announcers with additional information for promotion throughout the season. Division sponsors are also encouraged to participate in the point title trophy presentations to the drivers at the end of the season.
Other Sponsorship Opportunities:
ADVERTISING & PROMOTIONS: